The benefits of having a trademark
The Benefits of Having a Trademark
With the business world changing at an unprecedented pace and competition ever on the increase, you should take steps to protect your business brand, lest you find yourself in a situation of others trading off your reputation. The best way to protect your brand is by registering a trademark. This article takes a look at the benefits of having a trademark.
What are the Benefits of Having a Trademark?
Exclusive rights
As the registered owner of a trademark you obtain the exclusive right to use your trademark in respect of the goods or services specified for which it is registered. As such, if a competitor offers the same or similar goods or services for which your trademark is registered using a trademark which is the same or similar as yours, you may be able to assert trademark infringement to prevent their further use of the trademark.
Exclusive Right to Authorize Others
Additionally, as the registered owner of a trademark you obtain an exclusive right to authorise other people to use your trademark in respect of the goods or services specified for which it is registered
Personal property
Your trademark registration becomes personal property which is personal property and can be sold.
Preventing the importation of infringing goods
You may supply evidence of your trademark registration to customs officials for the purposes of seizing counterfeit goods being brought into the country.
As is evident from the above, the benefits of having a trademark are enormous. A well protected brand may indeed dictate the survival of a business. To get started, use our trademark application page to configure your trademark.
Last modified:03/10/2013